How we love it when a plan comes together! Bubbly, colourful tights aficionado and pop star Jessie J has teamed up with bubbly, designer of brightly coloured clothes and wacky tights for Pretty Polly, Henry Holland. It’s a match made in hosiery heaven!
How perfect is it that Jessie J is the new legs of the House of Holland Pretty Polly tights campaign? We can’t believe that Jessie’s pins have escaped the notice of tights companies for so long! Especially as they are rarely photographed without being clad in a pair of patterned hosiery.
We love the graphic, Roy Lichtenstein, comic book style of the ads and the House of Holland/Pretty Polly collaboration anyway – so good choice Jessie! David Hinchliffe, the brand director at Pretty Polly said, “She’s got awesome style, but her attitude as well as her persona make a terrific choice for our collection,” he went on, “The campaign is all about how our tights make a girl feel, it’s about empowering a girl when she’s wearing our products and recognizing the effect she will have on the people around her.” Hence the ‘POW!’ and ‘WHAM’!
LFW 2011 - Jessie J
LFW 2011 - House of Holland
